Shamit
Khemka, the founder of SynapseIndia, believes that the smooth
operation of shopping can determine the level of success in an
e-commerce business. However, efficient management of a shopping cart
is a tricky process and takes careful efforts. Online retailers
should establish a sense of trust and security among their customers.
Shoppers start to scrutinize security of the shopping cart when they
reach the sensitive part of an e-commerce website. Payment
processing, including the credit card form field, is supposed to be
the most sensitive part of the entire shopping process. Shamit Khemka
says that selection of the right payment option is another key
element of an efficient shopping cart. Online retailers should, at
least, enable payment through options like credit cards and other
electronic payment options.
It is evident that the number of online
shoppers purchasing a smartphone is remarkably higher than the
customers using a desktop for online shopping. Offering a hassle-free
mobile experience, therefore, becomes most important when it comes of
user experience design. Merchants should invest in checkout
experiences optimized for the mobile format. Retailers can create
mobile-first websites and alternative payment options like Apple Pay.
Click here to know more about Shamit
Khemka :
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