Shamit Khemka on communication between business and devlopment teams of a software company

Shamit Khemka, the managing director of SynapseIndia, oversees the communication strategy of the software company. He says that without clear communication, people tend to assume what the other party really wants to convey. These assumptions can often go wrong. Communication has a critical role in integrating developer teams in the business.

A business team and a developer team have two very different objectives. The former is tasked with bringing new business while maintaining a strong relationship with the existing clients. Whereas, the latter is responsible for meeting clients needs and demands. Communication between the two teams is critical to the growth of a business.

If not managed properly, these differences will make developers start blaming business for issues faced by them. The avoid this potential problem, leaders on the business side and development side should come together and understand each other's goals. Through efficient communication, the business team can understand the problems that the development team is trying to solve. The development team, on the other hand, can clearly understand the business consequences of their development processes.

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