Shamit Khemka – Increasing Brand Reputation Through Offshore Outsourcing

Shamit Khemka, the founder & managing director of the IT company SynapseIndia, believes that ambitious businesses should outsource their services in order to grow in a competitive market. Outsourcing to an offshore company, according to him, can bring immense benefits to businesses operating in developed countries. He highlights potential benefits associated with outsourcing, such as a rise in popularity and engagement of a brand among customers through discounts on products/services. 

This can be achieved by dramatically reducing operating costs with the help of outsourcing, he says. It is well known that lower labor costs in developing countries have long helped large corporations in the developed world grow their business. While emphasizing the crucial role of outsourced services, Mr. Khemka outlines the services offered by SynapseIndia. For example, its customized software development services are focused on delivering precise, and effective software solutions. He notes that the company has been a leading offshore software services provider. Its reputation as a trusted software vendor has been built on the foundation of its history of delivering world-class software services to clients across the globe.