Shamit Khemka: Municipalities should opt for branding & online promotion

Shamit Khemka suggests that municipalities can gain a lot from online promotion and branding. If you thought that branding and online promotion is something that only private firms need and use for promoting their brand/ business/ offering and earning good reputation among targeted audiences, there is something you are missing. The scenario is changing at an amazing pace. And, today, you can see several government agencies also going for online promotion and marketing. The benefits of branding are countless and few include: increased trust among people, improved reputation among targeted audiences, more opportunities of business, growth & success, and several others. 

Now; because municipalities have to deal directly with the day to day issues of people (like drainage, hygiene, cleanliness, etc.), they do a lot of good work for the welfare of society. Unfortunately, most of the great work and efforts by the municipalities go unnoticed by their targeted audiences and what comes out (most of the time) is only controversial issues. Through online promotion and marketing, municipalities can also that people are made aware of their good work and positive efforts. Hence, municipalities can also gain from the online promotion and marketing in the longer run. 

For more,Click >>:
https://www.slideshare.net/synapsecom/shamit-khemka-municipalities-also-need-branding-and-online-promotion
https://www.youtube.com/watch?v=QDTQ8oEy4Do