Shamit Khemka is a name that does not require an introduction in the digital marketing and IT arena. He advises and strongly recommends all hotels to ensure that there is no bad comment or negative rating posted about their hotels online. Needless to say; your competitors will gain from your as that may give their competitors an upper hand in competition. People check online sites, such as MakeMyTrip, TripAdvisor, and others, to find reliable information about the hotels when searching for options of accommodation anywhere across the globe today.
When your potential customers and targeted audiences see these negative ratings about your hotel online, they become doubtful about your services and may prefer your competitors' hotels instead of your hotel. All your ads and promotional efforts may fail badly, only if these negative reviews are there and your potential customers end up seeing them.
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https://www.slideshare.net/synapsecom/shamit-khemka-hotels-must-remove-negative-ratings-from-make-mytrip-tripadvisor-etc-112556224
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