Shamit Khemka: why digital marketing or online marketing is better?

ShamitKhemka says that the popularity of digital marketing is increasing at a very past pace and it will soon leave traditional marketing far behind it because of the many benefits it offers. There has been a great change in customers' behavior in last few years. There has been a significant growth in the use and popularity of smart phones. Modern customers use internet on mobile phones and they like to check everything online, even if they will buy offline. 

For businesses, it offers a huge opportunity to advertise and market their offerings. Digital marketing helps in efficient promotion of any product/ service/ brand on a global platform while influencing their buying decisions (online and offline both). 

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