Shamit Khemka, the founder of SynapseIndia, keeps a close on emerging technologies like the Internet of Things (IoT). IoT refers to the concept of connecting everyday devices to the Internet. With a drastic increase in the accessibility and use of the Internet across the world, communication technology has become an omnipresent phenomenon. In many countries, people no longer “access” the Internet, it's always there. Convenience has always remained at the top of consumers preferences agenda and IoT takes convenience to an entirely new level. 

Mr. Khemka believes that IoT is extremely relevant to marketing strategies of companies. If your marketing doesn't meet customers' expectation, they won't think your product deserves attention, he says. Data is everything for marketers. They would go extra miles go get consumer data and design marketing strategies accordingly. With the advent of IoT data is skyrocketing in size and scope. The relationship between consumers and marketers is expected to deepen as the popularity and use of connected devices increase among consumers. This will lead to more data for marketers, relevant advertising campaigns, and increased customer engagement.

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Shamit Khemka – Essential IoT Skills can pave way for a bright future

Shamit Khemka started his IT venture with SynapseIndia in 2000. With time, he added multiple technologies to his expertise and is recently focusing on the new future technology - Internet of Things. A team of IoT usually has the following members -

1. Mechanical engineer

2. Embedded systems designer

3. Electrical engineer

4. Industrial designer

5. Front-end and back-end developer

6. Product manager.

To become a member of this team, one must have the following skills, depending on the developer's area of learning -

Business Intelligence

The knowledge of smart devices in regard to the collection, analysis, and storage of data streams is necessary.

Information Security

Security is a major concern in Internet of Things, therefore a developer with security skills for this platform is a must.

UI/UX Design

IoT is completely about the consumer, ergo, a designer with proper skills to create an excellent interface between the device and the consumer is always in demand.

Shamit Khemka: IoT no longer an uncommon tech

Shamit Khemka believes that the Internet of Things holds a strong position in the future. The use of this technology has increased tremendously in the past few years and continues to grow for a stable position in the future. IoT has now become one of the most promising, exciting, and a widely adopted technology in the tech industry.

From being used at home and at your workplace, the Internet of Things has a significant impact on our day-to-day lives. This technology has changed the way humans interact with devices. Being a powerful system of 4 distinctive components (connectivity, devices, data processing, and a user interface), IoT is defined as a established connectivity of a device with cloud via internet. The data when reaches to the cloud, gets processed by software so that the final decision is taken on the action performed.



Becoming the beacon of future technology, IoT has various aspects which are yet to discovered.