Shamit Khemka – strategies for using disruptive technologies in your business

Shamit Khemka, the founder of SynapseIndia, firmly believes that technology plays a crucial role in the success of almost every modern-day business. Disruptive technologies, according to him, has changed the way businesses interact and deal with their customers.

New startups have a great chance to cash in on disruptive technologies, including artificial intelligence (AI), Internet of Things (IoT), and Blockchain, among others. However, the road to using and selling these technologies is a challenging one and is filled with ruthless competition.

Technology entrepreneurs, must, therefore, learn to take advantage of these emerging business technologies in a very strategic manner. First thing first: an entrepreneurial and risk-taking culture is prerequisite to thrive as a technology venture. Business leaders need to think outside the box and create innovative technology products and services.

Modern-day businesses also need to use Big Data and other analytics techniques in order to stay abreast of market trends and consumer behavior. This also helps in getting an edge over competitors.

With the increasing popularity of technologies like the IoT, both technology investors and entrepreneurs now need to consider this buzzword more seriously. Use of IoT allows businesses to leverage the data collected from various connected devices. Techniques like data mining and big data analytics can be of great use for making insightful marketing and product decisions.

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