Shamit Khemka, the founder of SynapseIndia, keeps a close on emerging
technologies like the Internet of Things (IoT). IoT refers to the
concept of connecting everyday devices to the Internet. With a
drastic increase in the accessibility and use of the Internet across
the world, communication technology has become an omnipresent
phenomenon. In many countries, people no longer “access” the
Internet, it's always there. Convenience has always remained at the
top of consumers preferences agenda and IoT takes convenience to an
entirely new level.
Mr. Khemka believes that IoT is extremely
relevant to marketing strategies of companies. If your marketing
doesn't meet customers' expectation, they won't think your product
deserves attention, he says. Data is everything for marketers. They
would go extra miles go get consumer data and design marketing
strategies accordingly. With the advent of IoT data is skyrocketing
in size and scope. The relationship between consumers and marketers
is expected to deepen as the popularity and use of connected devices
increase among consumers. This will lead to more data for marketers,
relevant advertising campaigns, and increased customer engagement.
For more about Shamit Khemka Click >> https://www.youtube.com/watch?v=QpuJqeYxyoU&t=5s