Shamit Khemka - Why adoption of data analytics is increasing worldwide

Shamit Khemka, the founder & MD of SynapseIndia, leading the conversation over about big data and analytics in the Indian IT industry. A growing number of companies around the world are already taking advantage of data analytics. Some companies are using processes like cross-sell and up-sell campaigns to reach out to prospective buyers. Platforms like websites, blogs, and social media could be a potential ground for attracting customers.

According to recent surveys, telecom and financial services are the most active and early adopters of data analytics in business. They are followed by the technology and healthcare industries. If we talk about specific applications of data analytics in these industries, analysis of customers' behavior and social media analysis are the leading use cases for technology-dependent companies.

Businesses can leverage the results of data analysis in a number of different ways. A data-driven model of product development can help create products according to market trends and customers' demands. A flurry of data analysis tools available in the market can supply the insights for possible risks and opportunities for developing products using such a model.

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